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    by Published on 03-26-2012 04:30 AM
    Categories:
    1. BlackBerry News


    Over the last few months, we've seen several ‘Be Bold’ commercials from RIM. These commercials do show the productivity of the device, but they aren't really clear on if this device is for fun or work.

    Back in January, New-York based Hand Hammered Films made a great independent commercial that while quite humorous, clearly shows that a BlackBerry is a tool & not a toy.

    Pawel Pawelczak of Hand Hammered Films said:

    We’d been thinking for quite some time that BlackBerry needed, and deserved, a new marketing strategy. Under market pressure, RIM got sucked into positioning BlackBerry as something it’s not—another phone toy. Rather than trying to have it both ways (i.e. “we’re like all the other smartphones, only better”), RIM should aggressively embrace what makes BlackBerry different. They need to restore BlackBerry’s image as a serious, professional tool for people who mean business and get things done. Otherwise, RIM will continue competing with other toys, and inevitably lose market share (including their rapidly-fleeing base). And then we’ll all end up stuck with social toys instead of business tools.

    We posted “It’s Not a Toy” just hours after RIM’s big management shake-up and right before their release of the latest BeBold ad series. We think their new ad campaign, “action, not distraction” and “tools, not toys,” is on the right track, but that they haven’t gone far enough. In our opinion, BlackBerry ads need to be stronger, edgier, more in-your-face—BOLDER, more EXCLUSIVE and DISCRIMINATING, to such an extent that if someone at a business meeting pulls out anything other than a BlackBerry, he or she should be ashamed. Tell consumers who are in it for “fun and games” to look elsewhere. People who mean business need real tools, not toys.

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    by Published on 03-26-2012 02:01 AM
    Categories:
    1. BlackBerry News,
    2. BlackBerry PlayBook,
    3. BlackBerry Apps


    The popular National Film Board of Canada app, NFB Films, has been updated to v.2.2.10 for the BlackBerry PlayBook. There is currently no changelog, so it's likely just some simple bug fixes. Hopefully we will see new content now that the app is updated! Get updated or installed and let us know what you notice in the comments below!


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    by Published on 03-26-2012 01:52 AM
    Categories:
    1. BlackBerry PlayBook,
    2. BlackBerry Apps


    It seems like the app updates are just flowing in tonight! We are now seeing an update for Slacker Radio For PlayBook to v1.2.6!

    If you aren't sure what Slacker Radio is, it's a personalized music brought right to your PlayBook. This includes, unlimited free music, over 140 expertly programmed stations by genre, information regarding the song you're listening to and even allows you to listen to music while using other apps!


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    by Published on 03-26-2012 01:42 AM
    Categories:
    1. BlackBerry Games


    The popular shooter game by Gameloft, Modern Combat 2 Black Pegasus HD, has been updated to v3.0 for the BlackBerry PlayBook. It looks like many users were experiencing a lot of issues with random crashes during game play. Hopefully this update takes care of that and may add some UI adjustments among other features. This game is currently FREE in App World! Get updated or installed and let us know what you notice in the comments below!


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    by Published on 03-25-2012 10:08 AM
    Categories:
    1. BlackBerry News

    The BlackBerry community is getting bigger and bigger. Although recent reports show that Apple's iPhone has been outselling BlackBerry Devices in Canada, RIM is doing their very best to reach other markets across the globe to get back on track. We can not deny that BlackBerry smartphones are considered high-end phones, not only in Asian countries but to some African countries as well. That is the main reason why some mobile providers have been investing in other manufacturers, like those from China, in order to get more markets especially in third world countries.

    At the moment, RIM is planning to invest on reducing the prices for BlackBerry smartphones to increace its market share in Africa. Nokia did not have any issues with mobile phones in Africa due to their affordable price, reason for them to become one of the leaders in providing smartphones in the region as compared to others.

    "Africa is a strategic and important part of RIM's future growth and we are committed to investing accordingly. During this growth period, RIM is, of course, required to assess the timing of launches across the continent based on resources available." said Waldi Wepener, a RIM spokesperson.

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    by Published on 03-25-2012 09:46 AM
    Categories:
    1. BlackBerry News,
    2. BlackBerry PlayBook,
    3. BlackBerry Apps



    I saw The Hunger Games on opening night (Friday) and it was awesome. I hadn't read the books at all but I decided to check out the movie anyways because it looked interesting. This was the first time though, that a movie was so good that it made me want to read the following books in order to see what happens next. Now, I know many people use devices to read books but I just never got into it. Whether it's a Kindle or a PlayBook, I never really thought I'd like it.

    Well last night, I saw a little tip on Twitter about getting all three Hunger Games series books for $1.53/each when using Kobo Books and decided to try it to see if it worked. It did and now I have all three books on my PlayBook. Upon check out, simply enter the code hungergamesdeal3 (for the first book, "The Hunger Games"), hungergamesdeal4 (for the second book, "Catching Fire"), and hungergamesdeal5 (for the third book, "Mocking Jay"). So if you want the books, make sure you get them as soon as possible as this deal is only available till March 31st.


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    by Published on 03-25-2012 07:36 AM
    Categories:
    1. BlackBerry Apps



    Here is a nifty little app that just hit the App World market. It's called SRS File Multi Send Plugin for BBM, which allows the user to send files to multiple BBM contacts at the same time, freeing you from having to send a file to each contact one by one. Why this hasn't been fully implemented into BBM yet, I don't get. But you can bet that this little app has the BBM RIM devs heads turning.

    With this app there are a couple options to send a file for multiple BBM contacts:

    1- Select the file you want to send,
    2- Choose BBM contacts and send, simple as this.

    OR

    1-Take a photo,
    2-Choose BBM contacts and send.

    You can use the trial version as long as you want, but you can only select 2 contacts for each file at a time. The paid full version offers no trial restrictions in addition to being ad free. The paid version also come with 1 free year of support and upgrades. However, by then I imagine this feature will be built into the BBM platform.


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    by Published on 03-25-2012 06:15 AM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Software


    Here is a snippet of promising news - The BlackBerry 10 OS has tested better than the current PlayBook OS 2 in a HTML5 compatibility browser test with a score of 361. The results on HTML5test.com do not reveal any detail of the BB 10 device in question, but we can count on one powerhouse of a browser when it launches later this year. Having used the new PB OS 2.0 browser regularly, I can say that I'm ecstatic to surf with OS 10!


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    by Published on 03-24-2012 12:03 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Rumors



    (BB Blade Is A Mockup. It Is Not A Rumored Device)

    BlackBerry 10, as we all know, is just around the corner and that is the reason why a lot of rumors and speculations have been circling around the BB World. One of the latest mockups to hit the internet is the BlackBerry Blade that looks like it could be the next BlackBerry 10 device.

    Rumors say that the BlackBerry 10 OS and will provide many new features that will beat the iPhone. This awesome appearance and design concept of this mockup was created by a known design firm in Toronto named Pixelcarve. It has a very slick design with a slightly curved body and a slide that is said to be very unique and interesting to look at. The QWERTY keypad is there, the trackpad and of course the BlackBerry menu buttons.

    Below are some of the rumoured specifications the Blackberry Blade holds:

    • Quad Core : 1.5 GHz processor
    • 4.5 inch AMOLED display with 720x1280 pixels
    • 12MP back camera and a 5MP front camera
    • Supports 3G, 4G LTE and the Wi-Fi hotspots feature

    There is still no confirmation from RIM that the Blackberry Blade concept is similar to the first BB 10 device, however, as per Pixelcarves, they are suggesting to have this design as the first device for BlackBerry 10. Lots of ideas and concepts are available on the internet but, they are just speculations from BlackBerry users/enthusiasts. BlackBerry 10 is still in progress and being discussed by RIM's Management. What concerns us now is when are they going to release it.

    Do you have any insights about what will be the look of the upcoming BlackBerry 10?




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    by Published on 03-23-2012 06:05 PM
    Categories:
    1. BlackBerry News


    A little birdy tipped BBOS off today that BlackBerry had a new website devoted 100% to the Be Bold campaign. After a tour through the site, I notice that it's not quite public-ready, but the possibilities are definitely there. From New Years Eve in Time Square to its television debut, Be Bold has warmed the hearts of millions.
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